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Les fêtes de Noël arrivant à grands pas, Lacoste a saisi l’occasion pour sortir son e-shop social sur Facebook.

Cette nouvelle stratégie de commercialisation de ses produits est désormais axée sur l’aspect communautaire, et avec ses 6 800 000 fans, il aurait été idiot de se priver d’une telle opportunité !

Lacoste est donc le 1er annonceur a avoir franchi le pas en laçant son magasin « Lacoste XMAS shop » sur un réseau social, comme il le fait actuellement sur son circuit de distribution officiel.

Capture d’écran 2011-12-15 à 11.11.35

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4 Responses to “f-commerce : Lacoste sort sa boutique sur Facebook”

  1. 1 MiamiWebDesign

    Your blog is nice ang more interesting site to view. and more impressive and more ideas to know about it. keep sharing, its realy nice.

  2. 2 programme tv

    Intéressant de voir que beaucoup de sociétés misent sur facebook sans pour autant en avoir du retour.

  3. 3 flour machine
  1. 1 eBay and Amazon seller loans

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