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f-commerce : Lacoste sort sa boutique sur Facebook

1 Comment Published by Camille décembre 15th, 2011 in facebook, social media.

Les fêtes de Noël arrivant à grands pas, Lacoste a saisi l’occasion pour sortir son e-shop social sur Facebook.

Cette nouvelle stratégie de commercialisation de ses produits est désormais axée sur l’aspect communautaire, et avec ses 6 800 000 fans, il aurait été idiot de se priver d’une telle opportunité !

Lacoste est donc le 1er annonceur a avoir franchi le pas en laçant son magasin « Lacoste XMAS shop » sur un réseau social, comme il le fait actuellement sur son circuit de distribution officiel.

Capture d’écran 2011-12-15 à 11.11.35

Source : trentitude.fr

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1 Response to “f-commerce : Lacoste sort sa boutique sur Facebook”

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  1. 1 MiamiWebDesign mar 14th, 2012 at 7:06

    Your blog is nice ang more interesting site to view. and more impressive and more ideas to know about it. keep sharing, its realy nice.

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